HOTEL KING, Barry Sternlicht is best known for being the CEO of Starwood Hotels and creating the W Hotels line. Sternlicht earned his MBA from Harvard and started Starwood Capital in 1992 after several years of hard work and $52 million in investor capital. Thanks to unique tax structure and debt finance, Sternlicht was able to buy companies like Westin and Sheraton for $15 billion. Sternlicht started his own hotel project to build an upscale hotel with bigger beds, better pillows, better TVs, and a distinguishable modern style... and all of it was to be built for the same cost it took to build rooms at the Westin.
The W has since attracted the most talented architects and designers around the world and has become the prime destination for the young trendy business person and socialite.
In 2005, Sternlicht left Starwood Hotels and is now starting all over again with his own firm, Starwood Capital (no affiliation to Starwood Hotels). Sternlicht has been working on three new projects aimed at the high-end consumer: an ultra exclusive line called "Crillon", a casual luxury residence and resort line called "Baccarat", and a line of eco friendly hotels called "1".
For more info check out an awesome in depth bio of Sternlicht and his career HERE.
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